RSI continued to build upon its entrepreneurial culture by never being satisfied with the status quo and by embracing an obsession with improvement in every detail of its business. The company embraced a belief and conviction that it could get “Better Every Day”, and it did. The word “VI-CO” was created and lived by, standing for “Value-In and Cost-Out.” This was the essence of RSI’s strategy: to improve and create value in a product for the betterment of its customers, and to do so by removing unnecessary waste and costs. The company enjoyed rapid organic growth and made key strategic acquisitions along the way, mainly gaining key market share from weaker competitors and successfully integrating those acquisitions into the strong RSI operating culture. Its product categories grew to include medicine and bath storage cabinets, vanity cabinets, bath counter tops, kitchen cabinets, and home organization cabinets.

RSI grew to become the largest national cabinet company (units produced) and the industry’s lowest-cost producer, with the highest operating margins. By 2014, RSI grew to become The Home Depot’s largest supplier of cabinets in North America, and its operating platform grew to over 3.5M ft² with manufacturing and distribution locations in California, Texas, North Carolina, Mexico, Sourcing Offices in Asia, and over 4000 associates. The company was sold to American Woodmark in 2017 for over $1B.

Ron Simon believed that there was a better way to build houses. He and his team’s vision was that new house construction could be approached just like any other consumer product, and that homes should be engineered and built with the same manufacturing disciplines, controls, and consistency of other factory-made products. In fact, many parts of homes originate in a factory with engineered design and precision manufacturing methods, and then delivered and assembled at the building site. In 2008, this innovative approach was first proven and used at RSI Homes, where production single family homes were constructed and sold in a fraction of the time versus traditional home building methods.

At the community level, this successful methodology enabled the redevelopment of entire neighborhoods, in which existing and aged housing would undergo demolition, land preparation, and construction completed in less than 90 days, a timeframe previously unheard of in the building industry.

In 2015, RSI Communities was formed through a partnership with RSI and Todd Palmaer, a home building veteran, where some of these unique techniques were deployed, along with innovative marketing programs focused on simplifying the home buying experience and bringing greater value to entry-level production of home sites in California and Texas. By 2017, RSI Communities had developed and controlled significant land positions and operations in these states. In 2018, within 3 years of its formation, the company was sold to William Lyon Homes for approximately $500M.